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Since 2013 Mejuri has redefined luxury jewelry for the next generation, creating a world that empowers everyone to celebrate more than they’re told to. But in the 9 years since their launch they’d primarily focused on digital product marketing to fuel their online DTC business. With the goal of tripling their retail store count in 2022-2023, they partnered with us to more sharply define their brand ambitions and bring them to life creatively. We developed a series of TVC spots to bring their unique strategy to life in a way they’d never explored before.
We launched with a film that highlighted Mejuri CEO Noura Sakkijha’s unique background that led to her founding of the company.
After that, we developed a spot featuring UGC created by Mejuri customers to introduce the new brand and invite customers in a distinctly Mejuri way - encouraging customers to “Be your damn self.”
We also elevated their product marketing with a macro shoot that focused on the quality and craftsmanship that goes into each and every piece of jewelry they make.