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Black Label Content
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Black Label Content is the award winning, live action, creative content studio within the Ntropic Group. The  focus is on consumer engagement, brand partnerships and celebrity talent. Our projects range from primetime TV events to Super Bowl spots and activations, as well as live event and entertainment marketing for the Oscars, Emmys, AMA’s, American Idol, The NAACP Image awards, The Masked Singer, The Olympics, and many more.

We’ve partnered with brands including American Express, EMI Music Group, The Walt Disney Company, Xfinity, Target, Mattel, Neiman Marcus and more - and we’ve collaborated with a range of musicians including Taylor Swift, Bruce Springsteen, Rihanna, Bob Dylan, Foo Fighters, Tim McGraw, Beck, Lil Wayne, Bonnie Raitt, Metallica, Shania Twain, U2 and more.

Piccadilly Animation
Case Study Film

Justin Timberlake AMEX Super Bowl Activation

Winner of the Clio Music Award, we helped Justin Timberlake create a live album release activation during Super Bowl LII. This 6 camera live event was streamed on Facebook, Instagram and Twitter worldwide as Timberlake's fans got their first listen to "Man Of The Woods". The event was prior to the Super Bowl in Minneapolis and was attended by celebrities and fans alike. We worked with Momentum Worldwide and AMEX to set up the digital funnel with Facebook advertising that led to the live stream. BLC the created interfaces for the social platforms, produced the live show and created all of the in-room and live content, as well as streamed via satellite.

Sample screen animations

Metaverse experience

Primetime TV

As a part of our long-standing partnership with networks and studios, we’ve developed numerous entertainment marketing campaigns for American Idol, The Masked Singer, The Oscars and many more, by partnering with the talent, studios, and creative teams. We’ve developed on-air campaigns including, conceptual spots, photo shoots, EPKs and longform prime time content.